Redaktør: Ole Stig Andersen

How you can Create Your First Landing Page Product sales Web Site

Most one-page www.prodottialoe.com web sites (also called one-page sales letter internet sites or mini web sites) have only 1 purpose — to sell an item. My alteration to the one-page web site strategy has been a reluctant one, as I hate reading all the sales copy. Yet , the facts avoid lie — one-page websites written like a lengthy sales letter are one of the most effective ways to market you merchandise online. Most people don’t in fact read anything at all online. Instead, they study a page, seeking out info that is bold, in a larger font size, within a different color, or in a bulleted format. Consequently, Internet marketers have discovered that the most information about your product needs to capture the reader’s eyes because they scan the page.

Which you need to get started:

1 . A niched merchandise for a great easily well-known target market. One-page web sites might be best if you have a product for a extremely specific niche market, such as an eBook approach teach a parrot to talk, an e-course on how to start your unique bead jewelry making business, or a set of Cd albums on how to show yourself to enjoy the piano. You need to be in a position to identify and describe your target market, via determining the particular target market requires and what they’ll buy (as well as just how much they will pay) to what guides they read, what groups/associations do that they belong to, and where that they hang out both equally on- and offline. Ensure you know something special in your marketplace before continuing to the next step.

2 . Appropriate. The domain for your one-page site should mirror or closely appear like your product name, or a prominent feature of your merchandise. So , for example , if you are a hypnotherapist and you have a podcast really are selling for you to use hypnosis to lose weight, then simply you’d really want to try and get yourself a domain name like. Try and find the. com rendition of your domain name if possible, but once that’s not offered, seek out the hyphenated release of the. com domain name.

Assuming you have an existing web site, your domain can be sent and masked to an interior page of your website in order that it appears like a different website without paying for additional hosting. is where I buy all of my own domains, and offer website forwarding and masking as a part of their domain name registration program.

If you don’t actually have a web site, you need to determine what your website needs will be in the next several months to determine what sort of hosting and website expertise you might need.

3 or more. A give-away. You have two goals for your one-page web-site: get the contact info from your visitors and convert these people into paying out customers. The easiest method to obtain get in touch with info right from a visitor is usually to create a related information item (ebook, electric tips guide, special statement, podcast or perhaps other music file, ecourse, video, and so forth ) in which the content is indeed compelling that the visitor happily parts with his/her term and primary email address to obtain the no cost giveaway. You can even create a discount, say a trial period with respect to $1, and offer access only to those who offers you their get in touch with info. By providing you all their contact information, they have become a nice lead and you could start to establish a relationship with them.

4. Your item. There are a variety of products you may create to trade online. The ones that are simplest to create and require small investment (other than your time to create them) and are readily available by an electronic download involve an e book or specialized report, a podcast (audio recording of your interview or perhaps telelcass), or an ecourse. Of these, you probably have almost everything you should create an ebook. I propose that you formatting in e-book in a word digesting program, just like Microsoft Term. You’ll then simply want to format this into a locked PDF document so that it has the more difficult to illegally duplicate. I also encourage you to have a PDF program lets you create clickable links in your document so your buyers can certainly click on web sites from your electronic book. I prefer the Adobe Aerialist program to develop PDF records, as Pot PDF seems to have both of these features, but there are numerous of low-cost or totally free programs readily available that will permit you to convert standard word producing files to PDF data format.

To make the product more desirable, you need to have a protective cover created. This kind of cover can actually serve as the cover for the virtual merchandise, and you can make use of it as a great icon in emails in addition to your shopping cart software as a video or graphic representation of the product. There are a variety of image artists whom create ebook and other product covers, in addition to several bits of software you can purchase to create the own. I’ve truly never recently been too pleased with the comes from software, so that i hire Heather Colman of, who does a tremendous job.

your five. A merchant account. In order to obtain payments, you must be able to have credit card payments online. Your merchant account enterprise needs to give a “virtual terminal”, which lets you enter and process orders online and interfaces with your shopping cart program. One of the most commonly used online terminal is the fact provided by. Understand what want to purchase a merchant service, you can begin through the use of third-party cpus like PayPal or Clickbank . com, but they provide less overall flexibility than a complete merchant support.

6. Shopping cart application. Ultimately, your shopping cart software is a workhorse in your case and enable one to automate a large number of functions of your online business. The cart which i highly recommend is,, which offers a substantial amount of flexibility in how you list and package deal products, gives buyers a 24-hour download URL with respect to downloading your electronic item, has pre-installed autoresponders to help you automatically follow up with your purchasers, and a message broadcast function so that you can mail out special sees to the customers or leads on your list.

7. A squeeze page. A squeeze page supplies the visitor entry to some part of information in exchange for visitors parting with his name and first email address. The info has been “squeezed” out of the visitor, hence the name of this page. In this particular page you’ll be wanting to have an eye-catching graphic, powerful headline, a list of rewards that the visitor will receive in the event the visitor provides you with his contact info instantly, and a form for the visitor to complete to receive the information.

8. The sales letter page. This is the main sales page of your one-page internet site, containing an extensive sales letter with benefits of your product and testimonials of others who’ve applied the product, There’s a formula pertaining to writing a powerful one-page sales copy site, and i also use a software called Instantaneous Sales Letter Generator, that helps me by requesting me a group of questions that may enable me personally to create the copy to get the site. The method for a one-page sales letter site is generally a great attention-getting heading, a strong starting statement, physique of the notice that traces the features and benefits of what you’re providing, the actual present itself, and next asking for the sale. Most pages are built very likewise. If you look at one of the web sites with the major Internet marketers, you’ll find this style utilized again and again.

being unfaithful. Follow-up vehicle responders. The ability to continue to touch base and “touch” your prospective customers is key in developing a relationship with all of them so that they complete from a prospective client to a purchasing customer. I usually create a group of 6-10 or so autoresponders which have been sent out over the 3 weeks using a purchase to check in with the purchaser, or to interest the purchaser in another item. The shopping cart service I use includes autoresponders built in. Other trustworthy autoresponder offerings include and.

10.. Traffic to the site. Your own site is merely one site, it will be almost ignored in the organic search engine ranking procedure. There’s not really enough content to warrant a top ranking about any key word you might choose. The easiest way to travel traffic to a one-page site is to obtain keywords, or pay-per-click advertising. Google’s Google adwords, and Yahoo’s Search Marketing (formerly Overture) are two of the best-known ppc advertisers. Google is probably the least complicated with which to start.

Completing a single page site won’t happen overnight. Nevertheless , with a minor research, wonderful copywriting, and a marketing program in place, a one-page web site can easily turn into a profit centre for your organization.

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